THE PROMISE OF GOOD HEALTH!

  It's a first of its kind health movement that's aimed at creating awareness about the importance of being healthy. And Max Bupa, a specialist health insurance company is the brainchild behind 'Health Promise'. The initiative which was introduced at the Lakme Fashion Week propagates the idea of healthy living and remaining fit amongst its universal audience and at the same time encourages them to make a health promise for people they care about. As part of the initiative, Max Bupa also gave a preview of a website, www.YourHealthFirst.in, which will enable people to keep their promises for loved ones by actionable tips, health advice and health information. Speaking about the initiative, Dr Damien Marmion, CEO, Max Bupa said, "In our everyday busy lives, we often neglect our health care needs while striving to achieve material success. It is our responsibility to promote the idea of living healthy among Indians at large. In order to achieve this, we have launched a health movement — 'Health Promise', which will enable people to give priority to their health first and at the same time encourage them to make a health promise for their loved ones." The movement was endorsed by renowned fashion designers Manish Malhotra and Rina Dhaka who talked about the importance of health. They also joined the Health Promise Movement by making a health promise along with Dr Marmion.

John Abraham